If 2020 taught the spa industry anything, it’s that our physical reality has fully embraced the digital world as a primary form of communication, connection, and customer service, and whether you have an e-commerce side to your spa business or not, it’s critical that you feel equipped and knowledgable about growing your audience and connecting […]

Although you may throw them under the first comment of your Instagram posts, hashtags are anything but throwaway content. With the right strategy in place, hashtags stand to drive serious traffic to your spa’s Instagram posts resulting in more attention from potential dream clients and converting that attention from scrolls into scheduled bookings. So, how do you craft a spa hashtag strategy that works? Learn how in this article.

Gone are the days where you can post a simple snapshot on to your Instagram feed and quickly command comments and likes. The masses have adopted the platform, and the bar has risen, and if you’re using Instagram to try and bolster your business, knowing the unique nuances of Instagram and its community are vital for seeing success in the form of increasing inquiries and bookings for your spa.

As a beauty or wellness professional, showing the visuals of your work is crucial for having potential clients envision themselves as your client, however, only posting client before-and-after shots doesn’t provide you with the mix of content that will effectively build your know, like, and trust factor, infuse your personality into your profile, or compel your potential clients to scroll further. Here’s a simple method that will help you break out of the client before-and-after box.

You post everyday, have your booking link connected in your bio, but the bookings aren’t rolling in. Here’s why selling doesn’t work on Instagram, and what you really have to do to get more inquiries through Insta.

You don’t need to “divide” your personality from your professionalism on Instagram, you need to learn how to blend it. People buy from people, but there are ways to ensure you’re keeping your personality-driven content on brand. Here’s how…

Wondering whether you should transition your brand’s Instagram account to a business profile? Here’s what you really need to know about Instagram business accounts and why you need one as a beauty professional.

Stop wasting your time on ideal client avatars that want you to answer your ideal client’s favorite ice cream flavor, and instead get clear on the 3 primary psychological drivers behind your ideal clients’ purchasing decisions, which will equip you with the tools to attract your ideal clients who are loyal, enjoyable, and profitable for your spa, salon or studio.

You need more than beautiful design and visuals to capture attention, you also need a voice for your brand that knows how to transform attention into adoration and action.

Ideal client exercises, audience surveys, brand personality quizzes…while these activities to discover and refine your brand are important, there’s another exercise that just as important that you may have skipped.