Branding Archives -


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Branding, Digital Marketing

Stop wasting your time on ideal client avatars that want you to answer your ideal client’s favorite ice cream flavor, and instead get clear on the 3 primary psychological drivers behind your ideal clients’ purchasing decisions, which will equip you with the tools to attract your ideal clients who are loyal, enjoyable, and profitable for your spa, salon or studio.

The Top 3 Things You Need to Understand About Your Ideal Client

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Branding, Digital Marketing

You need more than beautiful design and visuals to capture attention, you also need a voice for your brand that knows how to transform attention into adoration and action.

Why You Need a Defined Brand Voice (Plus When and Where to Use it)

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Branding, Digital Marketing

Ideal client exercises, audience surveys, brand personality quizzes…while these activities to discover and refine your brand are important, there’s another exercise that just as important that you may have skipped.

The Strategic Planning Exercise You Need to Do Before Any Marketing Effort

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