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Digital Marketing

Digital Marketing, Social Media

Gone are the days where you can post a simple snapshot on to your Instagram feed and quickly command comments and likes. The masses have adopted the platform, and the bar has risen, and if you’re using Instagram to try and bolster your business, knowing the unique nuances of Instagram and its community are vital for seeing success in the form of increasing inquiries and bookings for your spa.

The 4-Step Guide to Successful Instagram Marketing for Estheticians

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Digital Marketing, Social Media

As a beauty or wellness professional, showing the visuals of your work is crucial for having potential clients envision themselves as your client, however, only posting client before-and-after shots doesn’t provide you with the mix of content that will effectively build your know, like, and trust factor, infuse your personality into your profile, or compel your potential clients to scroll further. Here’s a simple method that will help you break out of the client before-and-after box.

A Go-To Method for Going Beyond the Sea of Client Before-and-After Shots

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Digital Marketing, Social Media

You post everyday, have your booking link connected in your bio, but the bookings aren’t rolling in. Here’s why selling doesn’t work on Instagram, and what you really have to do to get more inquiries through Insta.

Why You Have to Stop Selling On Instagram to Get More Sales from Instagram

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Digital Marketing, Social Media

Wondering whether you should transition your brand’s Instagram account to a business profile? Here’s what you really need to know about Instagram business accounts and why you need one as a beauty professional.

Should You Move Your Beauty Business Over to a Business Instagram Profile?

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Digital Marketing

Stop wasting your time on ideal client avatars that want you to answer your ideal client’s favorite ice cream flavor, and instead get clear on the 3 primary psychological drivers behind your ideal clients’ purchasing decisions, which will equip you with the tools to attract your ideal clients who are loyal, enjoyable, and profitable for your spa, salon or studio.

The Top 3 Things You Need to Understand About Your Ideal Client

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Branding, Digital Marketing

Ideal client exercises, audience surveys, brand personality quizzes…while these activities to discover and refine your brand are important, there’s another exercise that just as important that you may have skipped.

The Strategic Planning Exercise You Need to Do Before Any Marketing Effort

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Digital Marketing, Social Media

Struggling to commit to using Instagram consistently or strategically for your brand? Here is the solid proof of potential payoff plus my top tips for getting found by your ideal client.

Why an Instagram Presence is Non-Negotiable for Brick-and-Mortar Wellness and Beauty Businesse

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