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Digital Marketing

Digital Marketing, Social Media

If 2020 taught the spa industry anything, it’s that our physical reality has fully embraced the digital world as a primary form of communication, connection, and customer service, and whether you have an e-commerce side to your spa business or not, it’s critical that you feel equipped and knowledgable about growing your audience and connecting […]

2021 Spa Marketing State of the Union

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Digital Marketing, Social Media

Wondering whether you should transition your brand’s Instagram account to a business profile? Here’s what you really need to know about Instagram business accounts and why you need one as a beauty professional.

Should You Move Your Beauty Business Over to a Business Instagram Profile?

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Branding, Digital Marketing

Stop wasting your time on ideal client avatars that want you to answer your ideal client’s favorite ice cream flavor, and instead get clear on the 3 primary psychological drivers behind your ideal clients’ purchasing decisions, which will equip you with the tools to attract your ideal clients who are loyal, enjoyable, and profitable for your spa, salon or studio.

The Top 3 Things You Need to Understand About Your Ideal Client

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Branding, Digital Marketing

You need more than beautiful design and visuals to capture attention, you also need a voice for your brand that knows how to transform attention into adoration and action.

Why You Need a Defined Brand Voice (Plus When and Where to Use it)

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Branding, Digital Marketing

Ideal client exercises, audience surveys, brand personality quizzes…while these activities to discover and refine your brand are important, there’s another exercise that just as important that you may have skipped.

The Strategic Planning Exercise You Need to Do Before Any Marketing Effort

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Digital Marketing, Social Media

Don’t leave money on the table simply from not filling out your social profiles properly. In this post, you’ll learn the five essential elements that all of your social media profiles need to convert scrollers in to website visitors.

The 5 Elements You Need on Every Social Media Profile

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