If 2020 taught the spa industry anything, it’s that our physical reality has fully embraced the digital world as a primary form of communication, connection, and customer service, and whether you have an e-commerce side to your spa business or not, it’s critical that you feel equipped and knowledgable about growing your audience and connecting […]

Wondering whether you should transition your brand’s Instagram account to a business profile? Here’s what you really need to know about Instagram business accounts and why you need one as a beauty professional.

Stop wasting your time on ideal client avatars that want you to answer your ideal client’s favorite ice cream flavor, and instead get clear on the 3 primary psychological drivers behind your ideal clients’ purchasing decisions, which will equip you with the tools to attract your ideal clients who are loyal, enjoyable, and profitable for your spa, salon or studio.

You need more than beautiful design and visuals to capture attention, you also need a voice for your brand that knows how to transform attention into adoration and action.

Ideal client exercises, audience surveys, brand personality quizzes…while these activities to discover and refine your brand are important, there’s another exercise that just as important that you may have skipped.

Don’t leave money on the table simply from not filling out your social profiles properly. In this post, you’ll learn the five essential elements that all of your social media profiles need to convert scrollers in to website visitors.