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winway consulting

Digital Marketing, Social Media

As a beauty or wellness professional, showing the visuals of your work is crucial for having potential clients envision themselves as your client, however, only posting client before-and-after shots doesn’t provide you with the mix of content that will effectively build your know, like, and trust factor, infuse your personality into your profile, or compel your potential clients to scroll further. Here’s a simple method that will help you break out of the client before-and-after box.

A Go-To Method for Going Beyond the Sea of Client Before-and-After Shots

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Branding, Social Media

You don’t need to “divide” your personality from your professionalism on Instagram, you need to learn how to blend it. People buy from people, but there are ways to ensure you’re keeping your personality-driven content on brand. Here’s how…

How to Blend Your Personality Into Your Brand’s Instagram Account

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Digital Marketing

Stop wasting your time on ideal client avatars that want you to answer your ideal client’s favorite ice cream flavor, and instead get clear on the 3 primary psychological drivers behind your ideal clients’ purchasing decisions, which will equip you with the tools to attract your ideal clients who are loyal, enjoyable, and profitable for your spa, salon or studio.

The Top 3 Things You Need to Understand About Your Ideal Client

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Social Media

Don’t leave money on the table simply from not filling out your social profiles properly. In this post, you’ll learn the five essential elements that all of your social media profiles need to convert scrollers in to website visitors.

The 5 Elements You Need on Every Social Media Profile

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