As a beauty or wellness professional, showing the visuals of your work is crucial for having potential clients envision themselves as your client, however, only posting client before-and-after shots doesn’t provide you with the mix of content that will effectively build your know, like, and trust factor, infuse your personality into your profile, or compel your potential clients to scroll further. Here’s a simple method that will help you break out of the client before-and-after box.

You post everyday, have your booking link connected in your bio, but the bookings aren’t rolling in. Here’s why selling doesn’t work on Instagram, and what you really have to do to get more inquiries through Insta.

You don’t need to “divide” your personality from your professionalism on Instagram, you need to learn how to blend it. People buy from people, but there are ways to ensure you’re keeping your personality-driven content on brand. Here’s how…

Wondering whether you should transition your brand’s Instagram account to a business profile? Here’s what you really need to know about Instagram business accounts and why you need one as a beauty professional.