If 2020 taught the spa industry anything, it’s that our physical reality has fully embraced the digital world as a primary form of communication, connection, and customer service, and whether you have an e-commerce side to your spa business or not, it’s critical that you feel equipped and knowledgable about growing your audience and connecting […]

Although you may throw them under the first comment of your Instagram posts, hashtags are anything but throwaway content. With the right strategy in place, hashtags stand to drive serious traffic to your spa’s Instagram posts resulting in more attention from potential dream clients and converting that attention from scrolls into scheduled bookings. So, how do you craft a spa hashtag strategy that works? Learn how in this article.

Gone are the days where you can post a simple snapshot on to your Instagram feed and quickly command comments and likes. The masses have adopted the platform, and the bar has risen, and if you’re using Instagram to try and bolster your business, knowing the unique nuances of Instagram and its community are vital for seeing success in the form of increasing inquiries and bookings for your spa.

As a beauty or wellness professional, showing the visuals of your work is crucial for having potential clients envision themselves as your client, however, only posting client before-and-after shots doesn’t provide you with the mix of content that will effectively build your know, like, and trust factor, infuse your personality into your profile, or compel your potential clients to scroll further. Here’s a simple method that will help you break out of the client before-and-after box.

You don’t need to “divide” your personality from your professionalism on Instagram, you need to learn how to blend it. People buy from people, but there are ways to ensure you’re keeping your personality-driven content on brand. Here’s how…

Stop wasting your time on ideal client avatars that want you to answer your ideal client’s favorite ice cream flavor, and instead get clear on the 3 primary psychological drivers behind your ideal clients’ purchasing decisions, which will equip you with the tools to attract your ideal clients who are loyal, enjoyable, and profitable for your spa, salon or studio.

Don’t leave money on the table simply from not filling out your social profiles properly. In this post, you’ll learn the five essential elements that all of your social media profiles need to convert scrollers in to website visitors.

Struggling to commit to using Instagram consistently or strategically for your brand? Here is the solid proof of potential payoff plus my top tips for getting found by your ideal client.